20 Hour Bail Agent Pre Licensing
California Department of Insurance Approved
Bail Education School
Bail Bonds Marketing and Search Engine Optimization
How to Get Your Bail Phone Ringing!
Bailspeak Registrar 1-877-726-9092
How to Market a Bail Bonds Company with YouTube, Facebook, and Rank High on Google!
MARKETING AND SEO SERVICES ~ A lesser
known aspect of the Bailspeak Service Repertoire is its semi-secret ability to
very literally make small business phones ring with prospective customer
queries, and, in support of stirring the curious nature common to people in
general, Bailspeak can also take its Marketing and SEO services several steps
further and provide bail bond co-signer and client deal closing that is
designed to take callers off the market in and apart from bail related
This specialized training program
includes but is not limited to the following:
- Website Design & After Launch
- Impactful Still Ads that won’t get
- Social Media Blitz Advertising that goes
to high ranking
- YouTube Video Juggernauts based on
expansive Market Analysis
- Top Ranking Search Engine Results within
90 days of constant adjustments
- Value Engineered Marketing Programs with
a “Fire for Effect” Proven Approach
Moreover, Bailspeak strategies include
how to win the trust and loyalty of customers and clients over the long term
and not just for one deal!
Bailspeak is a California Department of
Insurance Approved Bail Pre-Licensing School, but its sister businesses branch
off into other types of small business and all of which are successfully
proving the methodologies alluded to above and work in the Real World Free
Writing bonds begins with advertising,
and advertising is like breathing; we either keep the business oxygenated or it
passes out while competition simply walks by and on to the next best thing,
and, “to be first in business,” we must first be first in business; this last axiom
isn’t possible if the business owner fails to keep his or her business
All too often I’ve spoken to people who
randomly and, arguably, aimlessly hustle to get the first round of
miscellaneous and off-point ads online or in a phone book or on a jail
board—like being slapped on the ad butt to get that first business cry out—or
take to the streets with clumsy direct marketing and no target market to pitch
trinkets to and that will all most likely end up in a landfill within a week’s
time and then it all stops with no further efforts and sometimes for up to a
Imagine if the big bail corporations
launched a one step ad campaign and then stopped for a full year to see what
happens. I travel California and take
notice to the obvious ad campaigns, and those bail companies and corporations
with the biggest market shares are continuously running TV commercials,
phonebook ads in multiple counties, and expanding into new areas with new
people, and we see their name branding on the Internet and in the top spots.
It is obvious that times are changing,
and telephone book ads are no longer the mainstay of bail bonds marketing;
however, if phonebook advertising were completely obsolete then those alluded
to in paragraph three above wouldn’t bother to advertise in multiple counties
from San Diego to Sacramento and in other places between those two cities.
The next obvious place to advertise a
bail bond company is on the Internet, but, again, it takes more than a single
breath of advertising to get your bail phone ringing. It will take more than an unattended, $10.00
a month website built and left to dilapidate by a third party who knows nothing
about bail and only sought to be paid for a quick service.
To stand out on the Internet one must
engage almost non-stop in the relentless pursuit of top rankings by and through
a string of ongoing efforts and on many places and with skill, determination
and daring. In short, it can be done and
does get done but will require ongoing work and not a one-time effort.
Here let us weigh the cluttered, very
expensive and questionably effective use of jail board ads in county
jails. Allow me to frame it this
way—have your child or other family member (not you) spread out 50 business
cards on your kitchen or coffee table from random businesses, tightly organized
with no space between them, in the shape of a rectangle.
Now, imagine that you are traumatized by
the incarceration of a loved one and only seek to learn what is going on at a
county jail. A jailer directs you to the
“bail bond board” where you will....?
Think about it. Stare at your
makeshift jail board that your kids had fun laying out for you. Which business card jumps out at you and
why? Which ones bleed into a blurry mass
with the others and why? Does your own
phonebook or jail board ad bleed or pop?
If your ad layout bleeds than stay off the jail boards until it pops to
avoid a costly spot on a useless jail board.
Then go back to the ad drawing board and fix the problem.
I have heard from people who made
absolutely no effort to think out their ad campaigns and even plopped something
together as an afterthought and waited with no research, no expert
consultations, and no intention to do anything else!
I have tried to talk to people who
“Yeah, yeah, yeah,” and it is the “Yeah, yeah, yeah” too busy to stop and
listen and consider “runners” who have no time or even interest in trying what
ad people suggest and to those hurried people I suggest not getting into small
business at all—go to work for someone else who is willing to do what must be
done to make a small business grow.
Finally we arrive at working with ad
people who are not bail people. A sales
rep working at a phonebook company will very quickly have a slapped together ad
laced with clipart, useless catch phrases, ill-placed important information,
wrong colors, and with no thought of your bail bonds geographical,
demographical, or other very specific bail bonds business needs. Then you pay for an ad for a year because YOU
let someone else handle your business
when it should have been YOU who took charge and did the market research upon
which to build the foundations of your ad.
The Study of “Cause
and Effect” for Bail Bond Business Marketing and SEO
Opinion Editorial By Veteran Bounty Hunter and Bail
Bondsman, Rex Venator
14 years ago, in 2003, I actively pitched
an idea to create business media cards whereby I would write, produce, cut, and
then wear out my own shoe leather to cold-call distribute—this entire preliminary service was For Free with me assuming all the initial
risks—the aforementioned bail bond service video CD advertisements and personally
made companion brochures to the numerous law offices and in various counties
with the understanding that any attorney referrals for bail would be my posting
and commission as a service for the plentiful, independent bail agency owners
to include getting the bounty hunting contracts if any of the bailed persons
jumped bail, which, by the way, had an effect of literally creating more bounty
hunting work and such innovation reverberates to this very day.
This breakthrough sales and marketing program,
or, if you will, “evolutionary leap
forward” worked so well that I took it a step further and duly solicited
real estate agents to shoot video advertisements, for an hourly rate, of their
listings in preparation for all the new fangled Internet technologies that (YouTube
went live two years later on February 14, 2005) that was on the way and up and
coming based on my investigative research.
While many of the local bail agents knew
my reputation as a bond forfeiture troubleshooter and were quick to jump aboard
whatever it was that I was talking about, very few real estate agents had the patience,
and, of considerable detriment, the vision to even try to understand the value
of what it was that I was pitching and with some who were rather rude and wholly
So, today, over a decade later, I find
it oddly entertaining that THE high-end, top tier real estate agents and
brokers create full blown movie like commercials for their “Million Dollar Listing(s)” in New York, Miami and Los Angeles to reference a few recent reality TV shows.
Isn’t it interesting that the people who
become hugely successful in their fields are the risk takers with vision who
will, at the very least, take a moment to listen and try to understand what the
new little guy with an untested, unorthodox idea is trying to explain?
While new technologies and Smart Phones ultimately
made the above described pilot program obsolete within 72 months in totality, I
didn’t miss the short lived "Business Media Card" trend and the residual effects of establishing so
many business relationships that still trigger phone calls for service today
and probably into tomorrow.
So, it is my understanding that the Big
Bang Theory discussion includes the notion that it didn’t just happen such as considered
in Albert Einstein’s “static space-time
paradigm”; something had to cause the Big Bang, or, plainly stated, my
study of “cause and effect” along
with my many other, seemingly unrelated, study of various disciplines is why I
get so many business relatable ideas.
The trick is to know which ones to act on with the understanding that most
will not survive research and development.
Nevertheless, I believe strongly in a
very simple premise—I won’t know if I don’t try, and I will never know if I
don’t try to try.
Hence, the Bailspeak Business Dictum ~ Evolve
BAIL BOND MARKETING INTERNET VIDEO FREQUENTLY ASKED QUESTIONS
Q: How much would it cost for Bailspeak to
produce my Internet bail bonds video commercial?
A: The cost of a video production is wholly
determined by what you want to include in your bail
Factors to consider
include writing your own script or having a script produced by Bailspeak,
location costs if any, travel & lodging expenses, hiring professional
actors or you providing amateur actors, graphics, music licensing if
applicable, and the amount of time necessary to complete the production.
Call the Bailspeak
Registrar to schedule an appointment with a Venator Film Group production
assistant to begin to learn if Bailspeak’s value engineered film production
services are right for your bail bond company.
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